Market Analysis & Demand Modeling

HedgeRow provides accurate, insightful, easy-to-apply analysis of emerging markets, demand modeling, and gis tech stack integrated customer insights. We help our B to C clients find the best sites for expansion, maximize retail profitability strategies, drive market expansion forecasts and inform product segmentation mix for rapidly growing industries.

Advisors

Shea Gunther

Shea Gunther is an experienced entrepreneur, writer, and publisher who first became active in legal marijuana in 1998 when he started the first chapter of the activist group Students for Sensible Drug Policy. He is the owner and publisher of the popular podcast 'Marijuana Today' and spent five years reporting on daily legal marijuana news as host and curator of the 'Marijuana Today Daily' podcast. Shea has a deep background in entrepreneurialism, design, marketing, and communications and lives on a small new farm just outside of Portland, Maine.

Kris Krane

Kris Krane is CEO and Principal of Kranewreck Enterprises, where he works as an independent consultant to the cannabis industry. Recently, Kris joined the New York based public relations/investor relations firm KCSA Strategic Communications on a part-time basis, where he serves as Director of Cannabis Development and head of the Chicago office for the cannabis division of the company. Kris is also a principal owner and President of Anderson Leonard Pharmaceuticals, a licensed cultivator, producer, and exporter located in the Republic of North Macedonia. In addition to this work, Kris serves as an expert witness on the cannabis industry in litigation and arbitration disputes between cannabis businesses.

From 2011 through 2021, Kris served as the Founder and President of 4Front Ventures, a cannabis company designed for long-term success and built upon battle-tested operating capabilities at scale, experienced and committed leadership, a strategic asset base, and a commitment to being a magnet for talent. 4Front is recognized as one of the leading Multi State Operators in the legal cannabis industry, operating cannabis dispensaries, cultivation and production facilities across the United States.

Prior to forming 4Front, Kris served as Director of Client Services for Cannbe, where he helped develop many of the best practices that have become the backbone of 4Front Advisors’ operations. Kris has dedicated his career to reforming the nation’s failed drug policies, having served as associate director of the National Organization for the Reform of Marijuana Laws from 2000-2005 and executive director of Students for Sensible Drug Policy from 2006-2009.

Mark Passerini

With almost 30 years of experience in all aspects of marketing, sales and sales management in a variety of industries including renewable and energy efficient technologies, Mark is the co-founder of the Om of Medicine, the longest continually operating dispensary East of the Mississippi River. He founded the Ann Arbor Medical Cannabis Guild which he served as president for its first two years, served as the government liaison for the Michigan chapter of Americans for Safe Access (ASA), and was the Founding President of the Illinois Cannabis Industry Association (ILCIA). Currently, he is the Vice Chairman of the Board of Directors for the Michigan Cannabis Industry Association (MiCIA) and the Chairman of the Board for the Redemption Foundation.

Mark was instrumental in crafting local licensing and zoning ordinances with the City of Ann Arbor and is currently working with various state legislators to further clarify existing Michigan laws to ensure patient access. He was an early member of the ArcView group, a private cannabis investment and market research firm. Mark had the honor of organizing and emceeing Hash Bash, the nation's longest running cannabis reform rally between 2013-2019 and is often invited to speak at numerous industry events on the topic of responsible dispensary operations. He has made it his mission to reverse the numerous injustices that the prohibition on cannabis has led to. His interest in the cannabis sector stems from not only his love for the plant but also from his passion for the promise of a natural, holistic alternative.

In his spare time, Mark enjoys travel as a medium to learn and understand diverse human perspectives. When in the Midwest, he sits on the Board of Directors and is a volunteer hospital magician at Open Heart Magic, a non-profit organization dedicated to using the therapeutic power of magic and laughter to energize and strengthen critically ill children in area hospitals.

Matthew Schweber

Matthew S Schweber is Of Counsel to Feuerstein Kulick LLP. Matt began representing cannabis clients in 2012, following fifteen years as a commercial litigator at Cravath Swaine & Moore, Davis Wright Tremaine, Weil Gotshal, and Paduano & Weintraub. Since then, Matt has represented cultivators, dispensaries, manufacturers, and ancillary service companies; has drafted state licensing applications; has litigated on behalf of qualified applicants denied licenses; has spoken on panels at multiple cannabis conferences; and has guided angel investors and venture capital firms through the due diligence and compliance review preceding large capital investments.